Privacy Policy

Last updated: 31 August 2026
Website: ezebreathe.com

This Privacy Policy explains how Craftek (Pty) Ltd t/a The DB Group, operating the Ezebreathe brand (“Ezebreathe”, “we”, “us” or “our”), collects, uses, shares and protects personal information when you visit our website, contact us, create an account or place an order. We process personal information in accordance with South Africa’s Protection of Personal Information Act, 2013 (“POPIA”) and other applicable laws.

1. Information we collect

  • Information you provide: your name, email address, telephone number, delivery and billing addresses, account details, order details, form submissions, reviews and correspondence.
  • Payment information: payment details are handled by our payment service provider. We receive transaction confirmations and related records, but we do not intend to store your full card details on our website.
  • Technical and usage information: IP address, browser and device details, referring pages, pages viewed, approximate location, interactions, cookie identifiers and similar diagnostic information.
  • Marketing information: subscription choices, campaign interactions and advertising or analytics identifiers where these technologies are enabled.

2. How we collect information

We collect information directly from you when you shop, create an account, join our mailing list, submit a form or contact us. We also collect some information automatically through cookies and similar technologies, and may receive information from service providers involved in payments, delivery, website hosting, analytics, advertising and customer support.

3. Why we use your information

  • To process and deliver orders, payments, returns and refunds.
  • To provide customer support and respond to enquiries.
  • To operate, secure, troubleshoot and improve our website and services.
  • To prevent fraud, misuse and security incidents.
  • To keep records and comply with tax, accounting, consumer-protection and other legal obligations.
  • To send service messages about orders or accounts.
  • To send marketing where you have consented or where the law otherwise permits it. You can opt out at any time.
  • To measure website and campaign performance and show more relevant advertising, subject to your choices and applicable law.

Depending on the circumstances, we rely on your consent, the performance of a contract, compliance with a legal obligation, or a legitimate business interest that does not unjustifiably infringe your rights.

4. Cookies, analytics and advertising

Our website uses essential cookies for functions such as the shopping cart, checkout, security and account access. Where enabled, we may also use analytics, advertising and customer-communication tools, including services provided by Google, Meta and HubSpot, to understand website use, measure campaigns and improve our marketing.

You can manage cookies through the consent controls made available on the website and through your browser settings. Blocking essential cookies may prevent parts of the website from working correctly. Your browser or device settings may also allow you to limit personalised advertising.

5. When we share information

We do not sell or rent your personal information. We may share information only as reasonably necessary with:

  • Payment providers, including Paystack, and relevant financial institutions.
  • Couriers, fulfilment and delivery partners.
  • Website hosting, security, IT, email, customer-support, analytics and advertising providers.
  • Professional advisers, insurers, auditors and service providers who assist our business.
  • Regulators, law-enforcement bodies, courts or other parties where required by law or necessary to protect rights and safety.
  • A purchaser or successor if all or part of the business is restructured or transferred, subject to appropriate safeguards.

6. International processing

Some service providers may process information outside South Africa. Where personal information is transferred across borders, we take reasonable steps to ensure the transfer is permitted under POPIA and that appropriate protection is in place.

7. Retention and security

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to resolve disputes, enforce agreements and meet legal, tax or accounting requirements. We use reasonable technical and organisational safeguards designed to protect information against loss, misuse, unauthorised access, alteration or disclosure. No online system can be guaranteed to be completely secure.

8. Your rights

Subject to POPIA and any applicable limitations, you may ask us to confirm whether we hold your personal information, request access to it, request correction or deletion, object to certain processing, or withdraw consent. You may also opt out of marketing at any time by using the unsubscribe option in a message or contacting us.

If you are not satisfied with how we handle your information, you may lodge a complaint with the Information Regulator (South Africa) through inforegulator.org.za.

9. Children

Our website is not directed at children. If you provide personal information for a child, you confirm that you have the authority to do so. Please contact us if you believe a child’s information has been provided without appropriate permission.

10. Third-party links and policy updates

Our website may link to third-party websites that have their own privacy practices. We are not responsible for those practices. We may update this policy when our services, legal obligations or processing activities change. The latest version will be posted here with a revised date.

11. Contact us

Craftek (Pty) Ltd t/a The DB Group
Operating the Ezebreathe brand
10 Ernest Whitcutt Road, Cowies Hill, Pinetown, Durban, 3610, South Africa
Telephone: +27 79 505 3261
Email: Hello@ezebreathe.com